In this episode, we dive deep into the world of growth marketing with industry expert Jason Shaftin, founder of Winston Francois. Jason shares his journey from working at major companies like Google and Headspace to launching his own successful growth consultancy.
Key Highlights:
Jason's Background: Learn about Jason's diverse experience in growth marketing, from Google Ads to launching Google Music and Google Play.
Growth Marketing Strategies: Discover actionable insights on growth marketing, including the RICE method (Reach, Impact, Confidence, Effort) for running effective growth experiments.
Importance of AI: Understand how AI is revolutionizing marketing by enhancing efficiency, improving customer insights through natural language processing, and generating creative content.
Startup Challenges: Hear about the common pitfalls founders face, such as the founder mindset and the balance between visionary ideas and practical execution.
Real-World Applications: Practical examples of using guerrilla marketing tactics and leveraging community insights to grow a brand from the ground up.
Funding Insights: Gain perspective on the pros and cons of venture capital, private equity, and bootstrapping as ways to finance growth.
Key Highlights:
Jason's Background: Learn about Jason's diverse experience in growth marketing, from Google Ads to launching Google Music and Google Play.
Growth Marketing Strategies: Discover actionable insights on growth marketing, including the RICE method (Reach, Impact, Confidence, Effort) for running effective growth experiments.
Importance of AI: Understand how AI is revolutionizing marketing by enhancing efficiency, improving customer insights through natural language processing, and generating creative content.
Startup Challenges: Hear about the common pitfalls founders face, such as the founder mindset and the balance between visionary ideas and practical execution.
Real-World Applications: Practical examples of using guerrilla marketing tactics and leveraging community insights to grow a brand from the ground up.
Funding Insights: Gain perspective on the pros and cons of venture capital, private equity, and bootstrapping as ways to finance growth.